You can do a lot of search engine optimization (SEO) work yourself or with the help of your web developer. But to find first-page ranking for your important keywords, you may need to employ company that specializes in SEO. In this video interview, Jill Whalen explains what to look for — and warning signs that should steer you away.
In this video interview social media expert Erik Bratt describes on how Twitter can help businesses in the area of customer service, selling, fundraising, prospecting, and keeping up with customer opinions online.
In this short video interview, Internet marketing expert Jim Sterne discusses the very simple premise of Web analytics — that if you can find out what interests people on your site, you can focus more energy, investment, and focus there in order to increase income. Companies that develop the ability to learn from their analytics can thrive; those that don’t will gradually die.