An interview with Josh Bernoff, vice president and principal analyst at Forrester Research. Over the past thirteen years, Mr. Bernoff has become one of America’s most frequently quoted research analysts. His analysis, which aims at a deeper understanding of people and how they use technology, has been cited by sources from The Wall St. Journal to “60 Minutes.”
He is the co-author of the book “Groundswell: Winning in a World Transformed by Social Technologies,” which offers myriad data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube.
Please visit HarvardBusiness.org for more.
Duration : 0:10:0
Ready to go beyond the basics? Get a 30% discount on our followup live webcast, “Advanced Twitter for Business: Conversation, Community, and Profit–140 Characters at a Time,” Feb. 6 at 10am PST. You’ll leave with the tools to promote your business, build community, find employees, and research the market and your competition. Use code ATFB3, register at http://www.oreillynet.com/pub/e/1207.
Watch in higher quality here:
Duration : 1:2:31
We’ve all heard of search engine optimization, but the new buzz word is social media optimization (SMO).
SMO refers to the tools and techniques you can use to increase your website, or blog’s, popularity using social networking, bookmarking, and online community websites.
There are a number of social networking and bookmarking sites that have the potential to drive thousands of visitors to your website. RSS feeds and the use of sites like YouTube and Flickr all fall under the definition of social media.
Duration : 0:3:37