Every small business owner is always on the lookout for more tools to help make their business more profitable. There is one way that you may not have considered – LinkedIn. LinkedIn is a site for professionals and companies to share knowledge meet each other and interact in many ways.
LinkedIn was founded in December 2002, and launched a few months later in May 2003. From a start of only 350 members, it has grown to more than 225 million users in more than 200 countries and territories all over the world. Its members include many businesses both large and small and LinkedIn has become a fantastic way to beef up your business’ brand, as well as attract more customers and even help to hire professional and talented staff and crew members.
Small business owners are using LinkedIn in innumerable and innovative ways. Some have discovered the power of tools within LinkedIn such as Company Pages and Groups, while others are finding new allies and partners in other businesses, as well as boosting the traffic to their websites through up-to-date and relevant postings of articles, photos and more.
Here are some tips and suggestions of ways that LinkedIn can work for your business, no matter if it is large or small:
Make Connections on LinkedIn to Boost Your Profits
LinkedIn is a great venue for sharing information about your business. Through your LinkedIn network a business can acquire followers and then get new connections through the recommendations of those followers. LinkedIn offers the power to form these relationships with professionals in your niche, as well as interested customers, all over the world. This can truly turn your company into a global venture where you can get hundreds or even thousands of potential sales all over the world instead of being restricted to your own location.
Keep Your Postings Relevant and Up-to-Date
It’s vital for a business to regularly post relevant and up-to-date information on what’s going on in their niche and what new products and services they are creating. The more posted, the more your business can be seen as the “go to” company in your niche. This helps your company to establish credibility in your field by you interacting with your followers through the answering of questions, participation in LinkedIn groups, and sharing all kinds of data that people truly want to know. Put a face to your company and get it out there on LinkedIn and people will start learning your name and how your business can help them meet their needs.
LinkedIn Endorsements and Recommendations Help Businesses to Grow
LinkedIn also offers what are calledrecommendations and endorsements on a business’ products and services. These can be given by your followers or the people or companies in your Groups. It is similar to a Facebook like or a Google+1 endorsement in the other social media venues.Recommendations and endorsements are like word-of-mouth testimonials about your business and what it has done to impress someone or meet their needs. These tools help to make your business more credible and real and so they encourage others to try out your business and can turn potential customers into loyal fans and future clients.
LinkedIn Groups Can Forge Powerful Connections for Businesses
LinkedIn also gives you the ability to both form groups and join groups. You can search for groups in your niche and request to join them. This can help you to become noticeable in our field and to grow the brand name of your company through interaction with group members.
You can also form your own group and invite people to join it. This can be turned into a way to educate potential clients, potential new employees and other business professionals in your field about how your company works, what it does, what products or services it offers and why it is something they will want to know about. Don’t waste the opportunities to both join and form a group on LinkedIn or you will be turning away hundreds of opportunities to get traffic and interest in your company websites, blogs, etc.
Recruit New Members
Another sometimes overlooked tool for businesses on LinkedIn is finding great professional and qualified people to join your team. There are millions of professional workers in your niche with accounts on LinkedIn that may be just the type of people you are looking for to fill open positions in your company! You can learn a lot about them through their profiles, and through the recommendations and endorsements they have received from other LinkedIn members.
The bottom line is that having a LinkedIn account is vital to all businesses small or large, so don’t let this this great opportunity pass you by; make your account now!
LinkedIn has developed into one of the essential tools that anyone in the world of business can use to help promote their company. Even so, if you don’t understand how to use it effectively, then even the power of more than 200 million members won’t help you to grow your business and make it succeed and thrive.
LinkedIn, just like any other successful venue, isn’t a stagnant tool. It is ever changing and producing more ways to help business professionals and their companies promote themselves, find out what’s new in their field and help others in their business industry as well.
Here are a few tips on the most effective ways to use LinkedIn to help promote your business:
1) Don’t Forget to Cross Promote Things on Your LinkedIn Pages
Millions of people post things on their LinkedIn pages all the time, but they may not think to also link it to their other social networking sites, their websites or their blogs. If you have accounts with not only LinkedIn, but with Facebook, Twitter or Pinterest, for example, you can get more out of your posts by cross linking them to each other. This means that many more people will potentially see your posts and your business will get more exposure, which equals more brand advertising and more credibility for your company.
2) Be Sure to Use the LinkedIn Mobile Apps
Just about everyone seems to have a smart phone these days and if you don’t take advantage of that by using LinkedIn Mobile, then you are missing out on the potential of hundreds or more prospective leads and customers. Mobile sites are big nowadays because regular websites don’t usually load onto cell phones. So, if you aren’t using LinkedIn mobile along with your LinkedIn account, you won’t be able to reach them.
3) Post Relevant and Useful Data Regularly
Another effective way to get the most out of your LinkedIn account is to keep posting relevant and useful data at least three times weekly. One of the worst things you can do is build your LinkedIn account and then forget about it. But if you go out of your way to find something new about your industry and post that to your LinkedIn pages or help one of your contacts with a problem they posted or start a group discussion that helps build your brand credibility, and then you are using LinkedIn properly. If not, no one will know who you are or what your business can do for them and that doesn’t promote your brand or get you potential leads and customers.
Contents you put on your posts can be seen by everyone in your groups and all of your contacts, so be sure what you put online is correct and current. Posting on a regular basis will help your company earn the trust of other LinkedIn members and could help you to find potential leads or customers.
4) Make Sure Your Profile is Complete
Another thing to keep current and complete is your LinkedIn profile. This is the first thing someone sees when they find you on LinkedIn, so you want it to be complete with all of the current data on your company and you. Be sure to put in there what the company can do for your customers and not just make it all about you. People who read your profile could be anything from potential customers to potential employees or just other like-minded business people who want to connect with you and join your network.
Your profile needs to be written in a professional manner and include a current photo of you in business attire. This will help people to put a face to the name and make it easier to see your business as being human and not just some big business in the sky that doesn’t care about anything but its bottom line.
5) Join Groups
Be sure to take advantage of LinkedIn Groups. These are groups of people who come together to discuss a topic that they all believe in or a business niche that they all belong to. If you join groups in your industry you will learn more about what is going on in your field and can help grow your brand by participating in group discussions. You can also create your own group and invite other professionals to join it. Then you can be the one who leads the discussion and if you provide good content, this can also help your business become the “go to” expert in your business niche.
Using the above tools along with your LinkedIn account can help you to use it in the most effective way possible that can help to make your company well-known and more profitable.