LinkedIn Dos and Don’ts
LinkedIn has been growing exponentially ever since it was released in May 2003 and has gone from an initial 350 members to more than 200 members today. It is considered to be the top social networking site for professionals and businesses.
If used correctly, LinkedIn can be a great way to boost your business brand and credibility. Here are some LinkedIn Dos and Don’ts to show you how to effectively use LinkedIn to promote your business, instead of ruining it.
Do Make Sure Your Profile is Complete and Up-To-Date — Your LinkedIn profile is one of the very first things that people see when they go to your LinkedIn page whether it is your personal account or your Company Page. This means that it is vital to ensure that your profile has a good photo, as well as up-to-date contact information for your business. It should also list all of the relevant and current data for your products and services. Remember, your profile is a reflection or who you are and acts like a first impression for anyone who comes across your account.
Do Be Proactive When Trying to Get Contacts — Once you have set up your LinkedIn account, you can’t just sit back and expect all contacts or followers to come to you. You must be proactive and reach out for yourself to look for followers and get connections on LinkedIn.
Do Cross Promote Your LinkedIn postings – If you want to get the most out of your LinkedIn account so that it can help you to get more traffic to your business website, then you need to do things like put the URL for your website or blog in your signature, list your LinkedIn URL on your business cards, and put a LinkedIn button on your website.
Be Active in Groups
Once you a member or an owner of a LinkedIn group, you need to stay active in it. Be sure to post something at least once a week, join in the conversations, start a new thread, etc. Whatever you post, be sure that it is relevant and current and something that the group topic can relate to that will bring value to the group.
Don’t use the same invitation for every contact
When you are reaching out to someone that you wish to become a follower or that you may want an endorsement or recommendation for, be certain that each invitation you write is unique for that contact. Otherwise it will look canned and impersonal. However, you should keep these invites short and to the point, as well as try to help them join LinkedIn if they are not yet a member.
Don’t Just Connect With Everyone – Don’t connect with just anyone just because they say yes. You should learn about the person or business first, and see if they can be valuable to have as a contact. In the same fashion, don’t just connect willy-nilly to dozens of Groups on LinkedIn. You should choose the ones that are relevant to your business niche.
Don’t SPAM on LinkedIn — When using LinkedIn don’t be that annoying person who does things like sending connection requests to unknown people, or who keeps posting marketing messages about your products or services, or subscribing people to your newsletter without their permission.
Don’t post worthless information – When making a post, be sure that everything you write is based on something that your potential customers or your business contacts need. It should always be up-to-date and relevant to your business niche. Using LinkedIn just to promote yourself is wrong, and it won’t help get your business the credibility and success you want. Don’t hog the conversations and interactions in your postings either or people will just learn to ignore you instead of seeing you as the business to go to for answers.
Don’t lie or exaggerate your skills – Telling a lie is never a good thing and LinkedIn is no exception. When listing your skills and job experience on LinkedIn, be sure to tell the truth about your abilities or what your company is capable of doing for others with your products or services. Lies will always be found out in the end and that could ultimately ruin your business.
The bottom line is that LinkedIn is an amazing tool that can be used to promote your business and grow your brand easily and more quickly than other venues. If you learn to use LinkedIn correctly, then it will be your best choice for getting ahead in today’s fast-paced Internet centric world.
Monday Morning Marketeer with Technogranny Joanne Quinn Smith –
Steve Pecks talks about using Landing Pages in Your Business – Tips and Tricks
Are you frustrated with marketing vendors who want to sell you their solution and not take the time to listen to what you want?
If so, then I feel your pain. It’s happened to me too many times, I end up with attempts that don’t really fit me or my business.
There’s nothing more annoying than the never ending need to get your message across, and the frustration of good prospects that don’t seem to hear it.
When faced with a marketing problem in their business, most people jump online and spend hours hunting around on YouTube to try and find a solution.
The big problem with this approach is that every business is different, with their own unique strengths and benefits. And if you can’t find a video that relates to your exact situation, any advice you do find online is just useless.
You end up feeling confused and overwhelmed by all the technical marketing jargon you just don’t understand.
Until now the only way to reverse this situation and get your sales flowing, has been to hire an experienced marketing consultant to review your offer, and put together a tailored plan to help convert more of your visitors into buyers.
The problem with this option is that expert marketers are hard to find, and even if you do manage to find one willing to help you out, you’ll be looking at upwards of $500 per hour, which is simply out of reach for most small business owners.
That’s why today, I’m delighted to share with you my latest custom mobile animated video service
Hi, my name is Steve Peck and over the last 30 years I’ve personally helped businesses solve their business problems many times increasing revenue 5 times or more.
In my new animated video service, 8Pecks Talking Sales Videos, I reveal a proven, step-by-step plan that you can use immediately to package and deliver your message effectively, without having to endure the nightmare of endless off target, ineffective attempts to deliver your marketing message.
Now what makes this program different to any other program out there, is that this isn’t just a collection of ideas or principles. It’s a simple, step-by-step FORMULA to create and deliver an engaging message.
All you need to do is take your most important business goals, apply the formula and you WILL get results.
Let me show you exactly how the 8Pecks Sales Video Marketing system works.
Once we get started, our step by step system will help you boil your message down and organize it into an effective video script
Next we’ll turn your message into a short (30, 60 or 120 second) animated video. The kind that grabs your prospects attention and has them wanting to take the next step with you.
But not only does animated video do that, it also:
communicates your benefits and action steps clearly
shareable and makes it easy for customers to “introduce” you to endless referrals
is entertaining an engaging
gives a sense of your companies style
* Set up urgency fueled marketing campaigns in seconds using our step-by-step system – without having to write a single line of complicated code or sales copy.
* Create red hot call to actions that your customers are compelled to click on.
* Add urgency to both your website ‘Pages’ and ‘Posts’, and harness your Blog (as well as your Sales Pages) as a way to put high-converting, profit-sucking offers in front of your customers.
Here’s what people are saying about 8Pecks Custom Animated Videos:
“I Love it! I’ll take 3”
“Watched your video, how do I get one”
“These are great, I can think of 15 people I need to introduce you too”
I’ve been using these videos in my business to achieve the results we talked about above. Frankly, I’m offering them to you becasue they worked so well for me.
If you’ve stayed with me this far, I’m sure you’re wondering how much your custom animated sales video is going to be.
And that’s a fair question considering most marketing video commercials range from $1,000 to $20,000.
But I know that a lot of people who are struggling to created effective simply can’t afford 1000’s of dollars which is why I created 8Pecks Annimated Video Marketing System. And I know that once you’re successful we can do lots more work together.
And so for a strictly limited time, if you grab your 1st customer animated sales video today, you can get it for a special one-time investment of just $297.
So if you’re ready to make a change and finally get your online business up and running, just click the “Add To Cart” button you’ll see below this video.
In fact, I’m so confident that Animated Sales Videos will work for you, that if you don’t get double your investment within the first month of using it, just send me an email and I’ll refund you the full purchase price, no questions, no hassles.
Look you’ve struggled to make the sales and income that could make a real tangible difference in your life for long enough.
The missing link you’ve been searching for to finally turn your hopes and dreams into reality is just a few clicks away.
Just imagine waking up in the morning, opening your email inbox, and finding dozens of sales notifications from around the world.
You laugh out loud as you realise that you now make more money while you sleep than you did slugging your guts out for 50 hours a week the old way.
You’ve built a real, profitable online business AND won the respect of those who doubted you.
So grab your first custom video now and let’s get you started today.