Social networking has become a huge phenomenon that is growing more every day and one of the sites growing the fastest is LinkedIn. Since it started in May 2003, it has grown to more than 200 million users, all of which are professionals interested in growing in their businesses or making contact with other professionals in their field. Statistics say that every second another LinkedIn account is created in the business world.
Social networking has also become a way for businesses to make money in new and innovative methods via Internet Marketing. While some places like Facebook may seem like just a place to have fun with your friends, social networks like LinkedIn are made more for professional dealings and connections. It is a world of business people looking to connect with like-minded business people to share information of a business nature, not a place to discuss what you had for lunch or play a silly game.
The similarity between LinkedIn and other social networking sites is that you can still do things like make status updates, share content, recommend posts or people, post videos, and interact with your connections. It’s just meant to be a more serious sort of interactions that are business related.
But is there really a way to make money by using LinkedIn?
LinkedIn and Money Making Opportunities
LinkedIn doesn’t really give business people a direct way to make money; however there are ways to use it to your advantage that can make money for you and your business if it is used correctly. This money can come from the way that LinkedIn members interact and how they promote their products and services through their websites or blogs via the use of LinkedIn tools.
LinkedIn is actually its own community full of experts and business professionals all looking for ways to help themselves or others. Through connections made with these people your business can discover ways to connect and to make money through those connections. Big businesses like Apple and Amazon.com have learned this fact and they are far from being alone in the world of big business and they wouldn’t have formed a business account on LinkedIn if it wasn’t going to help them to profit in many ways, including money.
Groups Can Aid in Making Money through LinkedIn
Groups on LinkedIn are formed by like-minded individuals or businesses who want to discuss various industries, fields of work, and other topics. LinkedIn members can either join a group or create their own. Either way can lead to ventures that could possibly help your company to earn money in various ways.
Joining the right groups can lead to a business earning money through the use of LinkedIn. There are plenty of groups on LinkedIn that can teach you better ways to conduct your business, or better ways to handle problems in your field, etc. that will lead to your company getting better at what it does and therefore making more profits.
These groups can help you make the contacts that can help you to get leads that can turn into more traffic to your business website and that can lead to more customers and clients that will buy your products and services and help get you even more profits if they in turn give you recommendations and endorsements on their LinkedIn pages.
Groups are also good ways to get more employees that can fit perfectly into your open positions. You can pick and choose potential candidates that will help make your business more successful due to their experiences and skills. This is another way to help your business make a bigger profit through your connections on LinkedIn because better employees are more successful and help your company to make money through their actions.
Other Ways LinkedIn can help you to Make Money
Some of the other ways to make money through your networking ventures on LinkedIn include learning how to use some of their apps like the LinkedIn Mobile app. This gives businesses even more chances to connect to influential people or fellow businesses that can help lead them towards money making possibilities. With nearly everyone carrying a smart phone these days, your business is definitely losing opportunities that could turn into potential profits if they don’t take advantage of the benefits they can get through the use of LinkedIn Mobile Apps.
All in all, LinkedIn doesn’t have a direct route to making money, but if it is used effectively then it’s possible to make a profit through the connections you make and the information you share with others.
Professionals all over the world are signing up for LinkedIn accounts at the rate of nearly one a second as LinkedIn boasts more than 200 million members and counting. That means that after they sign up they will need to learn the best ways to use their brand new business tool. Here are some of the high quality tricks and tips that can help business people use their LinkedIn accounts to their best advantage:
Act like your LinkedIn profile is a website
What this means is that just like a business website, a LinkedIn account needs to be optimized so that it is formatted correctly, easy to read, has no grammatical or spelling errors in the postings, and that you are using the right keywords and phrases to attract the attention of the search engines.
If you create a LinkedIn account and then treat it like it is just another social media venue, then you will be making a grave error since LinkedIn is a more professional and more serious venue made for the professional who wants to make business contacts and get, as well as share, information relevant to his field.
Make Sure To Fill Out Forms Properly
This may sound like something no one would do wrong, but you’d be surprised. For instance, when filling out your profile be sure to put only your first name in the “first name” box, and your last name in the “last name” field. Otherwise if you instead put something like “Jones, PhD” in the last name slot then it may make in nearly impossible for someone to find you using the LinkedIn search feature.
Profile Photos Must Be Professional
Your profile is the first thing anyone sees when they look at your LinkedIn page. That means your photo needs to be one that represents you professionally. That means men should likely wear a suit and tie (or whatever uniform represents your niche) and women should dress in a business-like manner. Don’t post a picture of you in shorts and a T-shirt, unless perhaps that is what you are selling!
Don’t Neglect Making Frequent Posts
Some think that after they create their LinkedIn account and pages that they are home free. That is far from the truth. In order to get any real value out of your LinkedIn pages you have to go on them and post things on a regular basis, at least weekly. This gets you engaged with other people in your groups, passes on some new tip about your business or helps you to make another connection in your field, etc. This is especially true if you are in charge of your own Group. You must be proactive and think of important, relevant and up-to-date things to share with your fellow group members.
Be Sure to Join Several Groups
Speaking of groups, don’t neglect becoming a member of several groups in areas in your niche and that you are interested in. Making connections via groups helps you in many ways such as helping you to gain more credibility for your brand, giving you brand new and up-to-date information in your field, letting you meet other business professionals that can help you do things like find new employees, solve problems, etc.
Plus, if you create a group you can attract like-minded professionals who can help you in similar ways with you being the one in charge of what is going on in the group.
Be Helpful to Other LinkedIn Members
No one likes a know-it-all or a smart mouth jerk and that goes for LinkedIn members as well. If you want to gain followers, learn more about what is going on in your field or find new employees then you need to learn to treat other people on LinkedIn as you want them to treat you. Be polite when you ask for something, say “please” and “thank you.”
Don’t send out SPAM or bombard people with requests to buy your products and services. Learn to use LinkedIn and have respect for your fellow professionals and you will go far in getting the most out of this special social network platform.
Don’t Forget to Create Company Page
Be sure to create a Company Page for your business. It is separate from your personal LinkedIn account and can help your business to grow in many ways. It will help it to build credibility, get involved with other businesses, and much more.
Bottom line? LinkedIn is something that you can’t live without if you own a business and want to get ahead in today’s fast paced world!
Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love — the values that make for a great eulogy. (Joseph Soloveitchik has called these selves “Adam I” and “Adam II.”) Brooks asks: Can we balance these two selves?